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The UK's national tourism agency VisitBritain has revealed on Monday new Mandarin names for fifteen London attractions and locations Hombre Tech Ink Adidas Ultra Boost 4.0 Show Your Stripes Pack España , as chosen by the Chinese public, in an effort to welcome Chinese visitors ahead of Chinese New Year celebrations.
The Shard, is named 'Lun Dun Zhui', meaning London cone, King's Cross St Pancras is known as 'Mo Fa Huo Che Zhan', meaning Magic station, in reference to Harry Potter Hombre Adidas Ultra Boost 4.0 MultiColor España , while Savile Row, the famous men's fashion tailoring street, is named 'Gao Fu Shuai Zhi Lu', meaning tall, rich, handsome Street, in refers to a phrase in China to describe the perfect man.
The 1.6 million pound 'GREAT Names for GREAT Britain' campaign was done over ten weeks of voting across China. It is VisitBritain's biggest ever marketing campaign in China Adidas Ultra Boost 4.0 Azul Heel Chalk Pearl Hombre España , reaching nearly 300 million potential Chinese tourists via the national tourism agency's influential Weibo and WeChat platforms in China.
Over two million people visited the campaign pages and nearly 30 million Chinese watched thelaunch video, with 13,000 new names suggested throughout the ten weeks.
Savile Row had the second highest number of votes in the whole campaign - 30,039 - while The Shard received the biggest number of suggested names, a total of 406.
"We want Britain to be the most attractive and welcoming destination for Chinese travellers in Europe," said Joss Croft, Marketing Director at VisitBritain.
"We want Britain to be the most attractive and welcoming destination for Chinese travellers in Europe. The naming campaign has given these London locations and landmarks huge exposure across China and created a new affinity with potential tourists Hombre Adidas Ultra Boost 4.0 Triple Blancas España ," said Croft.
The most recent inbound tourism figures show that in the first nine months of 2014, Britain welcomed 156,000 visits from China which contributed 411 million pounds to the UK's economy. Chinese tourists currently spend an average of 2,508 pounds per visit compared to the overall average spend of 640 pounds per visit.
"We hope the points of interest involved will embrace their new Mandarin name and attract more high-spending tourists from this rapidly growing market," said Croft.
Sally Balcombe, Chief Executive at VisitBritain said that Chinese visitors already stay longer in Britain than in other European destinations and are high spenders, which is great because statistically 22 additional Chinese visitors we attract supports an additional job in tourism.
"Digital engagement is one of our strengths and this campaign has been hugely effective at driving this with our potential Chinese visitors. We're working closely with the industry and hope to see some of Britain's most popular points of interest use these new Chinese names on their social media channels and websites to amplify that engagement Hombre Adidas Ultra Boost 4.0 Marino Multicolor Azul España ," Balcombe said.
Zhang Dejiang (C, rear), chairman of the National People's Congress (NPC) Standing Committee, speaks at a symposium on the theory and practical innovation of the people's congress system in Beijing, capital of China, Dec. 12, 2017. (XinhuaLi Tao)
BEIJING Adidas Ultra Boost Parley España , Dec. 12 (Xinhua) -- China's top legislator said Tuesdaythat the society should have confidence in the people's congresssystem.
Zhang Dejiang, chairman of the National People's Congress (NPC)Standing Committee, made the remarks at a symposium on the theoryand practical innovation of the people's congress system.
He called for adherence to the development of democraticsocialism.
"The system of people's congress has played an important part inruling the country in accordance with the law," Zhang said.
People's congresses should ensure that the people exercise statepower and improve the system of socialist laws with Chinesecharacteristics, with the Constitution at the core, he said.
"The NPC and its Standing Committee should improve and innovatethe people's congress system under the leadership of the CommunistParty of China Central Committee," Zhang added. Enditem
BEIJING Adidas Ultra Boost Hombre España , July 21 (Xinhua) -- A 24-hour bookstore opened on Monday at a former garrison tower in downtown Beijing.
The shop, run by state-owned Cathay Bookshop, is located at Yanchi Tower, an ancient garrison tower built in 1420 and renovated in 2014.
Yanchi Tower, literally translated as "wild goose's wing tower," is a two-story hip-and-gable-roofed building with yellow roof tiles.
It sits on the central axis of Beijing north of Jingshan Park, two kilometers from the Forbidden City Adidas Ultra Boost Mujer España , home to China's emperors from 1420 to 1911.
The Cathay Bookshop, founded in 1952, is the biggest state-owned enterprise dealing in antique books. The round-the-clock book shop offers not only antique books, but popular novels and children's books, according to manager Yu Huagang.
Beijing opened its first 24-hour bookstore in April 2014.
LHASA, Sept. 13 (Xinhua) -- The most treasured family heirloom of Pasang Norbu, a native of Lhasa Adidas Ultra Boost LTD España , capital of Tibet Autonomous Region, is a palm-sized red book.
The faded gold letters on its cover say "Certificate of Deputy." It was awarded to his father, Chospel.
Fifty years ago, Chospel was a deputy during a nine-day congress that gave rise to the formation of the autonomous region and the election of its first chairman. This past week, Tibet celebrated its 50th anniversary as an autonomous region, marking a change in its political system.
Norbu, 69 Adidas Ultra Boost SNS España , later followed in his father's footsteps to become a deputy for the region before retiring. He said the book represents "a turning point in Tibetan history."
"The people's congress system and regional autonomy brought about modern democracy to Tibetans and pushed forward social progress. It was the right path for Tibet to develop," he said.
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